I have so much admiration for fashion blogger Mimi Jung of Brook & Lyn. Instead of hastily rushing into launching a possibly mediocre online boutique, she took her time and delivered an exceptional product. Born out of her love for fashion, Jung recently launched the Brook & Lyn boutique, which is an eclectic yet refined mix of gently used, new and vintage wears.
Brook & Lynn started out as normal fashion blog and rapidly evolved into a personal style blog due to the increasing number of hits from DIY and style photo posts. On a whim Jung posted a pair of Nina Ricci boots that were the wrong size and to her surprise they were sold in an hour! This began her diligent journey of launching the Brook & Lyn boutique. Over a six month period Jung immersed herself on everything she would need to know to operate a fully functioning e-commerce site.
On August 11th the Brook & Lyn boutique went live with much anticipation from her loyal readers, "I've never done anything so rewarding in my life. Every ounce of energy I put into my boutique comes back in spades," said Jung. Brook & Lyn boasts everything fashionistas are looking for in an online boutique. From the product details, unique packaging and beautiful selections you can almost feel Jung's passion exuding through the screen. Handpicking every item and vowing to never stock something that she can't personally see herself wearing lets you know just how passionate she is. Jung has future plans of expanding the shop to include foreign designers not yet available in the US to a small womenswear line. I'm convinced this is only the beginning for Brook & Lyn and Jung!
All Fotos Courtesy of Brook & Lyn | Photographer Brian Hurewitz for usage on SheBreathes.
Please visit the Brook & Lynn online Boutique and indulge in the current selections.