Below is a breakdown of the type of content and days they're featured for 2010.
DreamCatcher Series — Once a month, based on lead time.
Designer Spotlight — Three to four times a week.
Collection Love — Three to four times a week.
Blog The Closet — Two times a month.
Beauty Features — Two times a week.
Vintage Features — Once a month.
Wishlist — Once a week. Day varies.
Certified Breathable Series — Two times a month, actual day varies.
Showroom Visits — Amount and days vary based on fashion week season.
Weekly Breathable Links — Weekly
Content Definitions
DreamCatcher Series:
Interview series with amazing designers we deem "DreamCatchers".
Designer Spotlight:
Explores a designer's body of work and discusses their signature style, etc.
Collection Love:
We highlight one collection from a designer in fashion, footwear, jewelry, or accessories.
Blog The Closet:
A feature on a brand and or label currently owned by our editorial team.
Beauty Features:
This is a dedicated section, which is updated two times a week. See here. Includes giveaways.
Vintage Features:
Our monthly vintage feature includes a boutique feature, vintage online shops, and the occasional interviews and or book reviews. Usually includes a giveaway.
Wishlist:
Product Highlight that our editorial team is currently lusting after.
Certified Breathable:
Features fashion designer, fashion photographers, fashion Illustrators, stylist, painters, and other artist {including musical} and indie designers we love. Sometimes we include a limited Q+A.
Showroom Visits:
We visit showrooms to explore collections up close, share exclusive photos, videos, and sometimes interviews with the designers or their representatives.
Weekly Breathable Links:
A round-up of links from around the web that we think are "breathable".
Monthly Newsletter Giveaways:
Our monthly newsletter has over four thousand subscribers, it's where are bigger giveaways go. We allow one sponsor per month.
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