LONDON — Teatum Jones is an emerging brand by Catherine Teatum and Rob Jones, graduates of Ravensbourne College of Design and Central Saint Martins respectively. During London Fashion Week, I got a closer look at some of the pieces in their A/W 2011/12 collection. From the juxtaposition of masculine structures such as box pleats, cuts of mens yoke shirts, exaggerated dropped shoulders. To the feminity of sheer panels, silk georgette and waist cinching that cling to strong feminine silohuettes — there's something about Teatum Jones that goes deeper than your one-hit wonder label.
Whilst drafting a collection, Catherine writes a film score, whilst Rob composes a film score from music of the time and soundtracks. For their A/W 2011 collection entitled Elsie and Mairi 1914, inspiration was drawn from those women fighting and surviving the First World War. And, by looking at photos of the war taken by famed British photographer Ernest Brooks, the two made the disintegration print. I have to admit when I first saw the print I thought it was of blossoms, but the strong violet tones intrigued me, and added an ambiance of anguish. It was actually photos of ash clouds from dropped warheads printed onto the pieces.
The vein of "utilitarian elegance", and masculinity mixed with femininity, is furthered through the lovely colour palette of bilberry-ink, midnight navy, stone, and winter greys. And, with all the ticks in the right boxes, the vivid conceptuality behind this collection, and the authenticity in each piece — due to their extensive research and passion behind their pieces, proves they're ready for a global audience, and should be added to your list of one's to watch.
Some images from my visit with the designers below.
LookBook Fotos Courtesy of Teatum Jones. Showroom Fotos © SheBreathes.